DETAILED YET PRACTICAL UTILITY DESIGNS
Written by Menswear Style
26th May 2017 / Luke Launch SS17 Collections
Since its humble beginnings in the West Midlands, Luke has established itself as a leading contemporary UK menswear brand. Now in its 15th year, Luke 1977 is still independently owned and has continually evolved, creating four seasonal collections across their mainline offering and ‘Luke Sport’ range. Recognised for their sport utility designs, styling is detailed yet practical; Luke is a true lifestyle offering. Luke Roper is the founder and Creative Director of the brand and all their brand extensions, designing all the components for the modern lad, a gentleman, a working-class hero and a bit of a rogue.
Considered, refined and understated sets the tone for the SS17 mainline range. The collection is built on the foundations of their staple pieces in the form of shirting, classic tees and polos; diverse product range, embracing all occasions. These, combined with statement jackets and bombers make up for a sophisticated feel, which is reflected even through their tracksuits. Prominent detailing on sweats such as rose gold zips and soft quilted fabrics contribute to the clean overall finish. Luke Denim has an offering of clean silhouettes in a range of cuts, from the super skinny Rui and Vacuum to the more relaxed Eddie fit, with a variation of washes running throughout the collection.
This season Luke Sport has gone back in time to take inspirations from early 1990s classic sportswear heritage. Combined with influences from Luke Ropers’s own life experiences and the local area where he grew up, the range is bathed in nostalgia and bold branding. Technical tracksuits, jackets and the brand’s signature strip of gold, red and green, creates a stylised, luxury feel throughout. The sport-lux feel makes the collection desirable, yet its technical attributes enable you to look good with confidence. The sport line gives a nod back to the time when brands were everything, the only thing, and people wore them with pride and as an identity. Stand out colours of lux sand and lux coral feature throughout polos, tracksuits and outerwear. Tracksuits are clean, with a slim silhouette formed by sweat tops and hoodies, while joggers and shorts are tapered. The entire range is effortlessly sleek whilst retaining an urban stance. Caps and trainers complete the range, featuring the gold lion logo.
A key thread running through the entire range is Luke’s signature ‘TECHUNIQUE’. By exploring new ideas and pioneering new techniques the brand brings exciting, fresh fabrics to the collections that are designed for living life on the edge. These include Tech Perf Jersey, Lamination Bond, metallic finish nylon, Techneopique and Fleece Backed Nylon.